E-commerce is the new business trend in Dubai and the Gulf. Retailers are moving online. The e-commerce industry will be valued at $10 million by 2018.
To aid your online sales strategy, we recommend these easy-to-implement tasks. If you would like to talk further about web store design and online marketing, tweet us or call us at +971 528069442.
Fewer products or services on your website
Showing lesser product pictures or services to your online customers may lead to more sales. The online shoppers are less confused and have a more informed opinion on their next purchase. It is important to focus on a few articles and expose them in an alluring light than to offer all the products with short or vague descriptions. Quality over quantity wins in this case: by focusing on one product, you can concentrate on every benefit of the product and on any question or criticism that your customers might confront you with. You can showcase your products under their appropriate web pages, but keep the home page to the most important items you’d like to fast-sell. It is advised that you throw out your special sales on separate landing pages of their own for more imagery and (con)text.
Check the exmample of Domino’s pizza Canada where they only show case their products on promo:
Use hover ads to highlight your articles
Hover ads are on-website pop-ups that cannot be blocked. They’re customizable, can bear links, text and media files. If you include this powerful online marketing tool on your website, your target customers will not miss out on any special promotions or opt-in offers. Hover ads have been proven to lead to quick increases in sales. This is a list of few opt-in WordPress plugins you may use on your website or blog. We personally recommend SumoMe.
Illustrate your offers with photographs of your products
Adding qualitative and size-fit pictures near your product description will shed an attractive light on the product per se and make it appear more concrete to your visitor. Images also gain you your visitors’ trust since products without photographs are less likely to be purchased or paid attention to. It is important that you pay attention to the position of the image on your website. You should place it at the top of the page or near the purchase button, depending on your customers’ reactions. It is better to A/B test your customers’ clicks and conversions rate based while you move your text and media on your web commerce site.
Ensure that the shopping cart remains detectable
Focus great deal on the UI of the cart page. It should be simply streamlined from click on “purchase” to payment in few minimal steps. Don’t make your customers question if they had indeed purchased your item. It is equally significant to keep the number of items in the cart and the access to the checkout page constantly present and easily accessible. This kind of information should always stand out and remain a click away. Striking colors help relevant items appear more easily to the eye. Blue and green are preferred while orange and red are less likely to ensure follow ups. Also, carts with the straightforward call-to-action “Buy now” are more effective than inscriptions such as “learn more” and “more details”.
Make sure your website’s navigation system is clear-cut
To ensure an optimal shopping experience, clear navigation is a must. Categories and subcategories of your online-shop have to be clear and linked smoothly. Hidden menus and items on your website only confuse the shopper or remain unexplored, thereby disturbing the shopping experience. Also, over-adorned menus and cluttered pages only repel customers who prefer easy and accessible layouts. In addition, make sure that customers who added items to their cart or went to the check-out page are able to return to the offers through a conspicuous “return to shopping” button.