Businesses are moving online in the Middle East. Internet penetration exceeds 50% since the second half of the 2000’s. Smartphone are becoming an accessible commodity. The booming GCC consumer marketing is waiting for business to catch the trend.
In this article, we will explore few tips to moving your store online. It is easy and cost-effective. A well-marketed online store is equivalent to a store at the busiest crossing in the city. It usually comes with a fraction of the rent and overhead.
As always, if you would like to have a longer conversion on converting your brick retail shop to the web, call us at +971 528069442. We will be glad to assist you with the ready information you want to hear.
Take your physical retail shop online
E-commerce is evolving drastically in the MENA region after the findings of the Payfort State of Payment Report issued in 2014. According to its results, E-commerce payments in Arab countries are increasing at a fast pace compared to other countries in the world. There was a 45% increase in online business transactions in the Arab World with Kuwait, UAE, Egypt and KSA being the most influential e-commerce drivers. As a result, physical retail shops are losing their business potentials if they are not accompanied by a virtual one.
Provide pictures and descriptions for your products
Selling a product online means that you have to provide pictures of the item and a solid product. Zoomable, HD photos are the norm. The description should be targeted to specific keywords your customers search on the internet when shopping. Don’t drown the product title into a sea of words. A well-researched and elaborate presentation of your store’s product requires time and minuteness. It is well worth it in the end. The importance of well-formulated product descriptions far from standard stereotypical phrasings should not be underestimated. The more appealing the your product listing is, the more sales and traffic it may get. A/B testing will be your main key to follow with later changes on the websites. Email us your questions in the contact form if you’d like to inquire about A/B testing.
Order Management and ssynchronization
In order to avoid shortages of certain products or chaotic situations of disorganization, you need to keep track of the activity and traffic of both your virtual and physical store (for your best). Synchronizing between supply, stock (inventory) and orders will help you sell more and satisfy more customers (by turning less down). There are several applications applications to streamline your orders such as ShipStation, TradeGecko and CrazyVendor. iChanical’s new service “Instasellers” will help you secure a unique store window into the app while managing your orders from your existing and new customers. You should also thoroughly consider working with reliable, cost-friendly shipping companies whose fees and geographical outreach is optimal for your customers.
Social Media Marketing (inbound marketing)
Social media are great venue for lead generation. Instagram and Pinterest are the favorite social networks of fashion aficionadas. You can choose to promote your your products on social media channels either organically or through paid advertisement. Paid ads can give your business a big leap forward at your start – only if your customers are satisfied with your customer service. Networking with users, and other businesses gives your content and name more exposure, especially through social connections. People can share the content you publish and thus passing it on to their circles. This is called social amplification. Social media helps you build lasting relationships with your customers and stay directly in touch with them to observe their demands, fix to their problems and listen to their feedback. Most social networks are integrating social cards and “buttons” that lead directly to your web store to optimize your (sales) conversion rates.