As a web store manager, you have probably asked yourself how to optimize your online sales with a limited marketing budget. You came to the realization that you need more exposure in front of the right audience. Search Engine Optimization (SEO) is a golden strategy to rank better on Google, Bing and other search engines for your audience’s relevant keywords and phrases. While there are several referral paths a visitor can find and click to visit your web store, a whole lot of people are still using Google as their preferred search engine. This means that getting your e-commerce site on the first search page for your targeted keywords and phrases can obviously lead to massive traffic and increase in sales.
In this article, we will explain several SEO tips in details to help revamp your content on your e-commerce website and score more profits every month. Your SEO efforts should be measure every month and test. The few numbers that matters on Google Analytics are organic traffic, impressions and click through rates. In other words, does your web pages appear on search engines and how many people do click to visit your products?
To measure your on-website user behavior and conversion analytics, talk to us at +971 528069442 (Dubai) or +61 490 201 530 (Sydney, Australia). We will help you draft an SEO strategy and integrate a user analytics app to track conversion and improve sales.
1. Keyword Research
Keyword research is the first phase of drafting an SEO strategy for any type of website, including e-commerce websites. You need to fid out what your potential customers are searching for when they land on your website or and what words and phrases to buy the products you are selling. The are a number of different keyword tools that can help you with keyword research, including Google’s free Keyword Planner. More advanced tools like Long Tail Pro, Moz’s Keyword Difficulty Tool, and Keywordtool.io are pro (paid) solutions if you are willing to spend a little bit of money on tools.
A fast way to find out the meta keywords for your type of your products is search this specific question on Google. You’ll find a sample of few keywords you can expand on on some ready websites. You can alternatively examine competitor websites or websites that are ranking first for your type of product search query and analyze the keywords density tools on their web pages. Add local keywords if you’re looking for keywords in the Dubai or Middle East market.
2. Responsive Web Design
The percentage of smartphone users is increasing rapidly in the Middle East while desktop is not using importance. Websites that are not user friendly for visitors on a mobile device will be losing sales. Mobile users will not stay on an e-commerce website they can’t access on their device especially if the page dimensions doesn’t fit in their screens. A responsive website web design for mobile access great for SEO. Responsive web design provides a positive user experience (UX), regardless of the device your visitor is using. A mobile page will allow you to add more links (deep links building) and possibly link to specific pages within your web store app or mobile social media if you have any accounts on Instagram and Pinterest which are used mostly on mobile.
If your current web design is not mobile friendly, we can add a new look to your store and allow your mobile users to buy your products while they’re on the go. Shoot us an email to firstname.lastname@example.org.
3. Original, Descriptive Title Tags
The title tag (headline) is one on-page search optimization option. Duplicate title tags create problems for Google indexing. It is advise that every page on your website (incl. products pages) have an original title tag. Make sure that you are giving each page it’s own unique title and slug (the page’s url). Your pages ‘url’s should be composed of principal keywords for every page.
In addition to being unique, the title tag should also be descriptive. You want your title tag to match the description or the bait the online shopper is looking for. Be specific to lock that sale. For example, If you’re selling different fashion items of the same brand, avoid having multiple “louis vuitton clutch bag” title tags and instead add a specific model or year of fabrication, etc. Make your title tag unique. Your online shoppers are more likely to search one particular product (model-specific, year-specific) rather than a brand. They may want to look at different brands, but they’ll buy one product.
4. Original Product Description Text
Make every product description original and keyword-rich. Don’t be brief because you don’t have to. Online customers will be looking for more information anyway since they’re not examining the merchandise with their hands or eyes. If your web design allows it, make your description centered around your previously researched meta keywords in proper density (no more than 2% of total word count). Google wants to see pages with real content. Duplicate content angers Google. Your product pages have no text descriptions or very brief text descriptions, it will be difficult to achieve the search rankings that you want. Each product page should have a detailed product description in order to show Google that there is some original content on the page. Don’t duplicate the descriptive text for several similar products.
Writing unique, keyword-specific descriptions can take time if you have a large site with a lot of products, but it can make a huge difference for your search engine rankings. To cut time short, you can also ask for our copywriting help to power your product pages. If you have hundreds of products. Start with the few products on a sales campaign and sell even more.
6. Meta description
A meta description is the 160-character text below every link on google search pages. You know that you often choose to click on pages based on the meta description beneath the link. Be concise and add your main keywords and message to the meta description. There are several WordPress plugins dedicated to help you edit your every page meta description as well as your meta description on social media.