Online spending is estimated to grow to $18 billion by 2018 in the UAE alone. E-commerce sales in the Middle East are expected to reach a new $15 billion record this year (2015). Visa estimates a 45% year-on-year growth. Has your company taken the leap to become an online retailer?
If you’d like to convert your micro store on social media (if you have one), we recommend you read our how to start an e-commerce website from scratch (with iChanical’s help).
Continue to read if you’d like to use your marketing wit to enhance sales on your online e-commerce store:
1. Visual Stimulation
Visual content draws the attention of consumers. Marketers should use visuals intensively not only to promote the store products, but also to illustrate descriptions of these items. Pictures are also great to introduce news, sales and new featured services such as delivery for instance. Pictures on social media are resonating with the online audience. Large pictures are noticeable and increase the change your customer will look into and buy your item. Marketers should not only focus on pictures but any of media content available to them (GIF’s, video, infographics) to stand out to their customers.
Online store managers should pay close attention to their users’ identity and behavior online as much as they would in a physical store. If your store is in a predominantly Spanish-speaking neighborhood or Urdu speaking neighborhood (such as the case in Dubai), you will undoubtedly speak to your customers in their languages to score more sales. The same goes online. Translation tools (Google Translate) make it easier to translate your message and speak to your customers in the language they speak wherever they are. Giving that we are living in a hyper globalized world , products do not anymore have solely local identities , consumers from different places with different cultures and story backgrounds.
3. Social Media Marketing
Social media are important channels to spread information about your products. Social media channels have come renowned search engines where you can advertise, add your store location, etc. People on Twitter and Facebook are exposed to your information more than time a day because of the heavy, repetitive use of these two social networks. Social media channels are great venue to collect valuable information re user behavior, questions and feedback. E-retailer businesses use social media as a their unique customer relationship management channel (e.g. PayPal). Social media is a great place to announce news to the online audience (Weekend sales? Easter sales? New arrivals?) << write it there. Marketers can use social media to launch survey and sweeptakes to stimulate customer acquisition at cheaper costs. Continue to measure social media engagement rates vs. your email campaign rates.
4. Easy and clear payment process
E-commerce is supposed to make shopping easier and more accessible to online consumers. Marketers should avoid making the payment process a frustrating experience for shoppers. Try to make the search process quick and easy. Avoid long sign-ups and information you don’t need. Remember to use links that take customers to the checkout page easily from their point of contact with your product (e.g. ad page, social media post). Remember that many social media such as Facebook has integrated shopping buttons now. You can always test that vs. clicks on your website.
If you would like to hone your programming skills to promote sales on your online store, talk to us at +971 528069442. Read our Seven Best Programming Languages For Digital Marketers and talk to us again.